BlueHour
BlueHour is a conceptual identity for an ambient music event, developed as a cohesive system spanning logo, event collateral, and merchandise. The project translates experimental electronic music and light installations into a restrained visual language built from minimal composition, luminous color, and spatial graphics. A layered marquee logo of b and h suggests light diffusion, paired with a humanist wordmark that reflects the communal nature of collective listening. Waveform graphics, cosmic imagery, and a nocturnal palette of deep and electric blues introduce rhythm, atmosphere, and luminosity, forming a flexible system that applies seamlessly across all touchpoints.
BlueHour is a conceptual identity for an ambient music event, developed as a cohesive system spanning logo, event collateral, and merchandise. The project translates experimental electronic music and light installations into a restrained visual language built from minimal composition, luminous color, and spatial graphics. A layered marquee logo of b and h suggests light diffusion, paired with a humanist wordmark that reflects the communal nature of collective listening. Waveform graphics, cosmic imagery, and a nocturnal palette of deep and electric blues introduce rhythm, atmosphere, and luminosity, forming a flexible system that applies seamlessly across all touchpoints.
Brand Identity
Event Collateral
Identity Guidelines
Merchandise
Event Collateral
Identity Guidelines
Merchandise
